beActive launched new business unit focused on eSports

beActive launched new business unit focused on eSports

beActive recently launched a new production unit focused on the development and creation of digital eSports related content. eSports (also known as electronic sports, esports, e-sports, competitive (video) gaming, professional (video) gaming, or pro gaming) are a form...
beActive releases new book about Transmedia Storytelling

beActive releases new book about Transmedia Storytelling

Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. But, how can independents achieve this...